The Good Life
with a Southern Drawl

The Distinctive Jewels Of Jaquie Aiche

By Amy Bailey — June 30, 2014

Jacquie Aiche attributes the distinctive nature of her designs to her upbringing. Raised in a family with two diverse cultural influences (her father is Egyptian and her mother is an American Indian), she often blends elements of the two. “From my Father I think I have come to love reworking ancient designs such as goddesses and amulets and hammered gold, integrating these forms with contrasting natural minerals and gemstones, turquoise and fossils which are all reminiscent of the Native American jewelry of my mother’s heritage. Then of course, there is that funky, whimsical element that is all my own.”

She loves to travel the world in her constant search for new inspiration and unusual materials to incorporate into her work. Her personal perfection is reflected in the expert craftsmanship of each piece.

“Jewelry can be very powerful. When a woman wears a unique piece of jewelry, it can have a profound effect on the way she feels and the way people perceive her. I design jewelry to bring out aspects of a woman’s personality. Perhaps make her feel and appear more mysterious or more exotic or mischievous or more luminescent.”

With her jewelry now gaining worldwide attention, the list of loyal celebrity and professional clients is growing quickly with luminaries like Rihanna, Jennifer Lopez, Charlize Theron, Rachel McAdams, Emily Blunt, Penelope Cruz, Halle Berry, Demi Moore, Mary J. Blige, Alessandra Ambrosio, Rosario Dawson, Kerry Washington, Mary Louise Parker, Jessica Alba, and Faith Hill now being seen wearing her original designs. Also being featured In magazines, films and television.

1. How did you get started as a designer?

I was always a creative person, expressing myself in so many ways. I wanted to create pieces that made everyone feel special, and one thing led to another.

2. What inspires you to design?

Everyday people inspire me.  I design pieces for people around me and specific clients in mind. Most of the time, it works and a collection is born.

3. Is designing as fun as it seems to be?

Yes, it is.  Searching for the gems and minerals are the most fun for me. I then create all the other layers around to make a whole story for the season.

4. If you could be anywhere in the world, where would you be?

Tahiti, It is true Paradise for me. 

5. Where do you see your company in 5 years?

Exactly where it is today, surrounded by an amazing team and making all the lovely ladies feel pretty. Hopefully, we will also be making men feel as special and unique as the ladies by then.

6. Tell us about a typical day for you:

There is no typical day around here. My main focus is keeping myself as well as the team balanced between the madness of design, production, shipping and then keeping it light and fluffy in the showroom. Though I am grateful for my daily Kundalini Yoga classes, they keep me going through out the day.

7. Any advice you would give to aspiring designers?

Stay passionate, love what you do and don’t be afraid to take a chance.

8. As a child, did you envision yourself doing something creative?

I was always creating something as a little girl…Whether it was collecting and painting rocks, digging for fools gold to complete my treasure box or building something out of nothing. I am not shy to get my hands dirty and love seeing the outcome of all the energy that I put into something. It’s magical!