The Good Life
with a Southern Drawl

Stunning Jordan Alexander Jewelry Opens Alabama Storefront

By Amy Bailey — June 30, 2014

We’ve all been there, we are searching for that perfect accessory to pair with an outfit or that ideal statement piece to add to our wardrobe, but that vision of what we are looking for doesn’t come to fruition. For Theresa Bruno it was a constant search for fashion forward jewelry that was also impeccable quality, pieces that were traditional with an edge. When her search continually came up short, she decided to design her own jewelry under Jordan Alexander Jewelry. Jordan Alexander Jewelry has been worn by Katie Couric, Julia Roberts just to name a few. This amazingly beautiful line can now be found in Mountain Brook’s English Village. The store is located at 2003 Cahaba Road, Suite 101. Hours are Tuesday-Saturday from 11 a.m. – 5 p.m. For more call 205-868-1391 or visit jordanalexanderjewelry.com.

How did you get started as a designer?

I started designing a few years ago whenever I was in LA. I couldn’t exactly find my aesthetic in any other designer, so I began collecting different types of diamonds and pearls and creating unexpected, funky and gorgeous pieces for myself. Friends and family would often ask to buy my pieces off of me. Eventually, so would sales associates in New York. I was approached by a major showroom to create the line a just over two and a half years ago.

What inspires you to design?

Everything around me. Flowers. Rocks. Beautiful people. Great fashion. The world is my inspiration.

Is designing as fun as it seems to be?

Absolutely. It’s like skiing down-hill really fast or diving into a clear ocean. It’s just so freeing to start with nothing and end with something that someone else might want and feel beautiful wearing.

If you could be anywhere in the world, where would you be?

All the places that I am all the time. I love Birmingham and my home, and I adore working in New York and LA.  Of course, Gouverneur Beach in St. Barts would be a favorite.

Where do you see Jordan Alexander Jewelry in 5 years?

Around the world – from Paris and Milan – as a major influencer in the fashion world.

What advice would you give aspiring designers?

Be true to yourself.

Did you envision doing something creative as a child?

Even as a child, I gravitated toward everything that was artistic – especially music. I’m creativity fluid. My whole life has been immersed in some sort of art form.

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